Adding video to your blog can boost interest, and offer your regulars something a little different. Video on your blog spices things up a bit, and can even make you more relatable and “real” to blog visitors.
As you prepare to add video to your blog, here are some things to consider:
Equipment
Whether you are doing a podcast, or creating a video, the right equipment can be helpful. While it’s true that, for the occasional video blog, the camera on your computer, and its mic, are probably adequate, you might need better equipment if you plan to head to another location. A good mic, and a portable digital video camera can be helpful. If you are worried about shaking, you can also invest in a tripod to hold your camera steady. Consider your editing software needs as well. Think about what you need, and get the best equipment you can afford — especially if you plan to make video a regular thing.
Lighting and Background
Remember that you don’t want light sources behind your subject. Instead, lighting sources should be behind you, so that your subject is properly lit. In some cases, you can’t control the lighting, though, so do your best to find an angle that works best.
Consider, too, the background. When you have control of the background, try to avoid using a blank wall. A background with books, nicknacks, or even a wall with interesting color, all make interesting choices. In some cases, you might want to have a background that includes people milling around, or some relevant action taking place.
However, even a blank wall is more attractive than a mess. Try to move objects that add a cluttered or messy look out of the shot. Do your best to avoid filming wires in the background.
Audio
Double check the audio. With today’s digital cameras, it’s fairly simple to have the subject a few sentences, and then replay them so that you get an idea of audio levels, as well as interference from background noise. Adjust settings if you can so that your subject can be clearly heard over the background noise. If you are on site somewhere, an external mic can be helpful, since your subject can hold it, and you won’t have to worry about getting so close to get clear audio.
Asking Questions
In many cases, it helps to have the subject of an interview restate the question before answering. You can edit more appropriately, and it gives you more options. Listen carefully, too, so that you can ask pertinent and interesting follow up questions. Your subject will also appreciate it if you provide questions ahead of time. At the very least, let your subject know what items of interest you will be covering over the course of the interview. That way he or she can be more prepared — and feel better about his or her responses.
Also, remember to find out about your subject ahead of time. Know a little about your subject, and try to develop a rapport. That will make your video more interesting, and put your subject at ease.
If you want a great example of video blogging, I suggest visiting Good Financial Cents, the blog by Jeff Rose. He includes well-made video amongst written posts.
Do you have other tips for creating better video on your blog?
Image source: AiClassEland via Wikimedia Commons
